As if People Mattered

‘Small Is Beautiful’ presents the core ideas proposed by renowned economist and humanitarian Ernst Friedrich Schumacher. His arguments for a decentralized, human-scale economy which employs technology to enhance (but not replace) human productivity seem increasingly relevant in the world today – some 60+ years after they were first penned – as we begin to renegotiate our globalized economy and its boundless obsession for continuous economic growth. Many CEOs and economic think tanks are proclaiming that ‘business-as-usual’ has no place in our future, ergo, might Schumacher not provide us with an alternative approach worth considering?



Map lover, puzzler, builder of things. Work in tourism; passionate about poverty, mud-runs, inbound marketing and tribal cultures.

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