WINTA: A New Global Partner for the Adventure Travel Industry

The World Indigenous Tourism Alliance (WINTA) hosted their first international forum last week on Indigenous Tourism in partnership with the Adventure Travel Trade Association (ATTA).  This event was sponsored by the Institute of Tourism at the Lucerne University of Applied Sciences and Arts immediately following the ninth annual ATTA Adventure Travel World Summit. The theme of the forum, “Partnering with Indigenous Peoples”, was chosen to recognize that a truly successful business partnership is founded upon shared values and common objectives.

ChrisThe recent partnership between WINTA and the ATTA embodies the spirit of such a mutually beneficial partnership. In his opening comments, Chris Doyle of the ATTA defined adventure tourism as being a combination of three key elements: a physical activity, natural landscapes, and local culture. The latter two are in fact intertwined and inseparable for Indigenous groups around the world, and it is through these traditional cultures that adventure travellers have access to an immeasurably rich, authentic experience of their natural surroundings.

Provided it is done responsibly.

This was one of the key messages of the Forum, attended by 54 individuals representing 23 countries. By working together, in mutually beneficial partnerships, Indigenous communities and businesses have much to (more…)

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